It’s time to get found and increase your relevance & reputation in the channel that can provide a 14.6% close rate–search engines.
Why SEO is important.
SEO is important because people are using search engines every day, and search engines, such as Google, heavily influence buying decisions.
Search engine optimization doesn’t have to be spammy or silly. It’s a mindset that organizations need to adopt and incorporate into all of their marketing and sales activities in order to maintain their relevance in an age that is increasingly reliant on search.
For us, this important marketing strategy known as SEO comes down to two simple things: content & relationships.
We work with clients to determine what resources are available that will help us to create content that is engaging, relevant, share-worthy, and that people want to link to.
Though Google can’t measure the strength of the handshake that you have with someone when determining where you will fall in order on search results pages, there are other interactions that help websites to rank better or worse in these results. We help organizations leverage their existing relationships while moving into new ones in ways that maximize these opportunities. We will often use social media, deliciously designed emails, blogging, and other venues to help build these relationships and facilitate ranking-influencing interactions.
What we’ve just discussed above has to do with long-term strategy and the off-page factors that contribute to a website’s search standing overtime. Equally important; however–the foundation of SEO–are the on-page factors that should be in place before shifting an SEO campaign’s focus off-page. We’ve got you covered in this important area, which requires technical prowess, planning, and even a little bit of finesse in copy-writing and design.
$40 / hour
- Keyword Determination
- Competitive Link Research
- Often 4 hrs, total
$25 / hour
- Website optimization
- Page optimization
- Site migrations
$25 / hour
- 10 hours/month is normal
- Content creation
RECENT SEARCH ENGINE OPTIMIZATION PROJECTS
*Siu, Eric. “Search Engine Journal.” Search Engine Journal. Search Engine Journal, 19 Apr. 2012. Web. 23 Nov. 2012. <http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/>.